A Day in Ads: Delhi
Installation and dataset, with Persuasion Lab
un{stacked} articulations of the algorithmic condition
Khoj Studios, Delhi
Through data-driven targeting and algorithmic bidding, Facebook chooses one ad among millions for each person’s eyes.
Persuasion Lab presents a study of ‘political ads’, exploring the making of political subjects at the hands of the algorithm.
Digital advertising business models not only limit our sense-making to the most ‘optimal’ political ad at each moment and for each person, they also exclude encounters with ads deemed unsuitable for our eyes.
In this study, the lab offers a rare glimpse into what a shared consideration of realities might throw up. We visualise together, all the different political ads shown on one day to people in Delhi, along with their targeting data.
The exhibition 'un{stacked} articulations of the algorithmic condition' brings together different algorithmic practices:
'Infestations of algorithms are put under the microscope in laboratory-like environments. Each act of unveiling manifests as reimaginations of technological architectures, their histories and futures, and thus, social paradigms. Worldbuilding and mythology come handy as speculative strategies and simulated solutions to capture the shifting categories of truth.'
Website un{stacked} articulations of the algorithmic condition
