Persuasion Lab
Organisation, installations, interventions
ad.watch
Organisation
Advertising marketplaces have become coincident with information environments. This has transformed the quality of information we receive, the solidarities we are able to forge, and the material choices before us.
Persuasion Lab explores new paradigms of influence and propaganda at the intersection of computation and capital.
Established by Manuel Beltrán and Nayantara Ranganathan, the lab uses art, research, investigations and actions to explore new ways of making issues around propaganda in the digital age better known.
counterpublics
Installation and online archive
The lab runs an infrastructure for the collection and liberation of political advertising data from five companies and platforms, consisting of a dozen advertising products and services. The archive created with the operation of this infrastructure is meant for accessing insights within the datasets, as well as for devising methods to study the nature and form of the political advertising transparency paradigm itself.
Climate Crisis and COVID-19
Online intervention
Political advertising transparency is a framework that is designed to hide more than it reveals. Through a systematic collection and liberation of political advertising data, we create a parallel archive that is beyond the control and stewardship of advertising platforms, and construct a novel method to study the data and the framework.
In 2020 we published the first thematic dataset about the Climate Crisis, soon followed by one on the COVID-19 Pandemic.
Elections
Online intervention
Through interactive interfaces, we enable the public to browse datasets of Meta Platforms Inc. political advertisements of major political actors in 39 countries, collected in the context of 2019 elections across the world.
We, the Market Segments
Installation
Does political address survive its delivery mechanism? We, the Market Segments inhabits the visual and rhetorical grammar of online political advertising, staging encounters with the characters and characteristics of the medium.
