Seasons of Persuasion
Installation, with Persuasion Lab
Real Time Tactics
India International Center, Delhi
Persuasion Lab presents a chronological study of ‘political ads’, exploring the making of political subjects at the hands of the algorithm.
Through data-driven targeting and algorithmic bidding, Facebook chooses one ad among millions for each person’s eyes. Digital advertising business models not only limit our sense-making to the most ‘optimal’ political ad at each moment and for each person, they also exclude encounters with ads deemed unsuitable for our eyes.
Real Time Tactics is an exhibition curated by Mila Samdub.
'This is real time, a continual present coproduced by corporations and the state. Our actions are tracked and our dispositions calculated faster than the blink of an eye. Traditional forms of dissent and spaces of difference are coming up everywhere against a heady combination of Search Engine Optimisation, algorithmic manipulation and old-fashioned coercion.'
'In response, Real Time Tactics proposes interventions in the active but invisible forms that undergird this temporality: the ubiquitous smartphones and mobile internet that enable both networked sociality and digital governance; the corporations and government programmes that promote these technologies; the surveillance systems they contain that generate the data for digital profiles; the presumed congruence of these profiles with the self.'