Un Día en Anuncios: América del Sur
Installation and dataset, with Persuasion Lab
Asuntos de Nuestro Espacio
Espacio de Arte Contemporáneo, Montevideo
Persuasion Lab presents a study about 'political ads', exploring the making of political subjects at the hands of the algorithm.
Through segmentation and targeting based on data and algorithmic bidding, Facebook chooses for each person one advertisement amongst millions.
The business of digital advertisement not only focuses our attention into the political advertisement most 'optimal' for each moment and for each person, but also excludes encounters with advertisements that are considered inadecuate for our eyes.
In this study, we offer a rare opportunity of what a shared perception of reality can offer. We visualise together all the different political advertisements that are shown during a day to the people's of the South America region, together with its targeting data.
Asuntos de nuestro espacio is an exhibition that brings together the work of artists from different continents that investigate the links between technology and society through their geographical and social relevance.
